Showing posts with label Global Best Practices. Show all posts
Showing posts with label Global Best Practices. Show all posts

June 14, 2009

Clean Coal Gets New Backing


The Department of Energy’s flagship “clean coal” power plant has a new lease on life, thanks to a billion dollars from last year’s stimulus package. The plan to build the plant, which will be the first large plant to capture and bury its carbon dioxide emissions in the ground, was scrapped by the Bush Administration in early 2008.

Rekindling the FutureGen project is a signal that the Obama Administration and Energy Secretary Steve Chu won’t just be supporting wind and solar power, but some new fossil fuel technologies, too.

“This important step forward for FutureGen reflects this Administration’s commitment to rapidly developing carbon capture and sequestration technology as part of a comprehensive plan to create jobs, develop clean energy and reduce climate change pollution,” said Steve Chu, Secretary of Energy, in a DOE statement. “The FutureGen project holds great promise as a flagship facility to demonstrate carbon capture and storage at commercial scale. Developing this technology is critically important for reducing greenhouse gas emissions in the US, and around the world.”

Carbon capture and sequestration is a hotly debated technology among energy and climate experts. Some environmental groups argue that burying CO2 isn’t feasible in the near-term and merely acts as a rhetorical front for the fossil fuel industries. On the other hand, the Intergovernmental Panel on Climate Change, the U.N.-backed body of climate researchers, see it as a major part of the long-term energy future. If it works and it’s cheap — two huge ifs — it would provide low-carbon power 24 hours a day, seven days a week.

The Department of Energy, under Chu, had already announced a separate chunk of $2.4 billion for carbon burial, bringing its total support for the tech to $3.4 billion. Politically, it’s a popular “green” technology in the coal states, particularly in the South, where renewable energy resources are more limited than in other areas of the country. And if it works really well, it’s possible that biomass could be burned, which would actually pull carbon out of the atmosphere.

The carbon burial process is geologically complex. You need just the right combination of layers of rock: one porous rock layer, such as sandstone, that can contain the CO2, and then a layer (or layers) of impermeable caprock, such as shale, on top of that to prevent the gas from escaping back to the surface. Just capturing the CO2 out of a mix of other molecules is difficult, too. It takes highly engineered materials that selectively capture CO2 and release it on command. The high-tech nature of both of components of a carbon capture and sequestration plant have soured some utility executives on the technology.

One major problem is that no one has actually tried to bury CO2 in huge quantities, or as industry folks would say, at scale. Without real-world testing, it’s hard to know whether it will be possible to scrub the CO2 from our coal plants at a reasonable cost.


The 275-megawatt FutureGen project has long been intended to be that real world laboratory. First announced by President Bush as a $1 billion project in 2003, it was supposed to prove that coal power plants could effectively capture and store their greenhouse gas emissions underground. The project advanced slowly, though, and its total cost is now estimated at $1.8 billion.

While Chu’s words were a strong indication that the project has his backing, the future of FutureGen is not entirely assured. The DOE and the collection of corporations known as the FutureGen Alliance will take another look at the feasibility of the project in early 2010 before truly moving forward.

Source: http://www.wired.com/wiredscience/2009/06/futuregen/

Tags: Clean coal, geologically complex, FutureGen Alliance, DOE, US Department of Energy, CO2, Wired, Obama Administration, Energy Secretary Steve Chu, Bush Administration, Global Best Practices,

Posted via email from Global Business News

June 13, 2009

Dell Is Monetizing Twitter


SAN FRANCISCO (Reuters) - Social media company Twitter is struggling to craft a profitable business model, but the Web-based service has helped Dell Inc chalk up millions of dollars in sales.

Dell said on Thursday it has raked in more than $3 million from Twitter followers who clicked through its posts to its Web sites to make purchases. The company, which has posted to Twitter about two years and tracks the sales with proprietary software, made more than $1 million in the past 6 months.

"We're going to watch it over time to make sure it's tracking at the right level," said Lionel Menchaca, Dell's chief blogger. "It is trending upward and that's what we're going to be looking at overall."

Three million in sales over two years is a pittance for Dell, ranked by IDC as the world's second-largest PC maker in the first quarter of 2009. Dell posted $12.3 billion of revenue in the first quarter of this year, alone. But the PC maker has become one of the first public examples of how companies might profit from Twitter.


Twitter does not charge companies for such benefits, but does not rule out doing so in the future.

"For now, monetization of this type of activity remains unknown," Twitter spokeswoman Jenna Sampson said in a statement. "However, as the network grows, the company will be committing more resources toward profitability."


Gartner analyst Allen Weiner said such financial success could provide a model for Twitter, itself, to make money. "Certainly one of the ways Twitter can begin to think of itself as a money-making operation is to facilitate a lot of these things, build it as part of the infrastructure. So if you're a company, you can pay Twitter a certain amount of money and they can directly distribute coupons on your behalf, or clear transactions," Weiner said.

Twitter is building add-on tools and services for businesses and professional users, co-founder Biz Stone told the Reuters Global Technology Summit last month. Dell said it posts 6 to 10 times a week to its DellOutlet account, which is where the majority of Twitter-based sales have come from. Stephanie Nelson, who manages the account, said almost every post includes a coupon or a link to a sale, and about half of the posts are Twitter-exclusive deals.

The PC maker, which has about 600,000 followers, is one of the Top 100 most-followed accounts on Twitter, according to private trackers TwitterCounter and Twitterholic.

Other non-media companies ranked in the Top 100 include Whole Foods Market Inc, Woot.com, Zappos.com, JetBlue Airways Corp. Whole Foods and JetBlue said they have not tried to monetize their Twitter presence. Woot.com and Zappos.com were not available for comment.

Twitter had approximately 17 million unique U.S.-based visitors in April, and about 24 million worldwide, according to Nielsen. Its number of users has grown by more than a thousand percent over the last year.

Small companies are also finding financial success on Twitter. New Orleans-based Naked Pizza, which turns $1 million in sales annually, is "betting the farm" on its Twitter presence according to co-founder Jeff Leach.

The company, which created a Twitter presence about two and a half months ago and has about 4,300 followers, last week said nearly 69 percent of sales generated during a one-day Twitter advertising blitz came from customers drawn in from the site.

Leach posts 1 to 15 times a day and said his company sees a sustained 20 percent of sales dollars from its Twitter presence. Leach recently put up a billboard advertising the company's Twitter presence and is planning mailings bearing the company's Twitter contact information instead of a phone number.

Source: http://tech.yahoo.com/news/nm/20090612/wr_nm/us_twitter_dell_2

Tags: Dell monetizing Twitter, Twitter, Dell, Jetblue, Woot, Zappos, Naked Pizza, Reuters Global Technology Summit, Biz Stone, Nielsen, IDC, Gartner DellOutlet, Global Best Practices,

Posted via email from Global Business News